GTM intelligence for marketing
Point every program at real demand
Sumble reads what companies are actually hiring for and building, so your ABM, event invites, nurture streams and paid ad audiences all target the best accounts and people.
Trusted by the best GTM teams
“Using Sumble’s data to segment audiences by business unit and regional technology usage has cut costs across all our marketing programs.”
Kevin Driscoll
Head of ABM, Campaigns & Lifecycle
One dataset, every marketing job
Coverage
Market to your whole TAM
Your named accounts are likely too few to saturate your marketing programs or hit your pipeline targets.
Sumble helps uncover your entire whitespace, so your marketing programs reach the largest number of buyers, lowering CAC and increasing efficiency across all programs.
“No one can 2x-3x the conversion rate of marketing programs like paid ads, direct mail or email. So if you want 2-3x year-over-year growth, the only option is to target a larger pool of buyers. Sumble helps us map them.”
Keerthi · Growth Engineering Lead, OmniPrecision
Switch to department-based marketing
An account is too blunt a target. The team that feels the pain you solve sits three levels down, and it is rarely the team your ABM list is aimed at.
Sumble resolves the teams and the specific people inside them that care about your solution, so you can target the group that actually has the problem.
Resolved market view
Northstar Systems
4 subsidiaries · 12 teams · 1,240 people
Ready for segmentation
“Sumble helps you target the very specific teams that feel the specific pain point you address. The game has moved from account-based to department-based marketing.”
Irene Sandler · CMO, Mechanical OrchardTrust
A list every team can trust
Open any account in Sumble and inspect the evidence that made it worthy of your marketing dollars.
Share the exact view with your team, so your field, ABM, demand gen and sales are all working the same list.
Connected account view
Company record
Northstar Systems
Parent: Northstar Group
View 8 sources
“I tell our ads team and our media team: this is the list you can trust. With most GTM data you don’t know how much of it is true. With Sumble you can check.”