# Companies using YouTube Shorts

We found 4,206 companies that use YouTube Shorts. 3,973 of them name it in their own job posts, and the rest through employees' public profiles. Its share of job posts is growing, and 2,856 job posts named it from October 2025 to August 2026. Social Media Manager roles mention it most.

Data as of November 9, 2026. Source: Sumble.

## Which companies name YouTube Shorts in the most job posts?

Universal Music Group, GoSpooky and Complex NTWRK are among the companies with the most job posts naming YouTube Shorts. Vox Media is the newest of the five companies in the table, with its first job post naming it in June 2025.

| Company | Job posts | Recent job post |
|---|---:|---|
| [Universal Music Group](https://sumble.com/orgs/universal-music-group) | 48 | "A strong understanding of short-form video platforms such as TikTok, Instagram Reels and YouTube Shorts" (Marketing Intern (6 months), Sep 22, 2026) |
| [GoSpooky](https://sumble.com/orgs/gospooky) | 30 | "As a Medior Content Creative, you’re a skilled storyteller with a talent for crafting organic social content for brands on TikTok, Instagram, and YouTube Shorts." (Medior Content Creative, Nov 5, 2026) |
| [Complex NTWRK](https://sumble.com/orgs/complex-ntwrk) | 29 | "Create, host, and produce social-first video content for Complex across TikTok, Instagram Reels, YouTube Shorts, and emerging platforms." (Freelance Social Video Creator (Part-Time), Jun 26, 2026) |
| [WITHIN](https://sumble.com/orgs/within) | 25 | "Edit and deliver engaging short-form videos optimized for TikTok, Instagram Reels, YouTube Shorts, and other social platforms." (social editor, Nov 1, 2026) |
| [Vox Media](https://sumble.com/orgs/vox-media) | 22 | "Create platform-native shortform video content optimized for TikTok, Instagram Reels, and YouTube Shorts—translating strong podcast moments into compelling visual stories." (senior video producer, Jul 25, 2026) |

## Is hiring for YouTube Shorts growing?

YouTube Shorts turned up in a growing share of job posts: 1.8 in every 10,000 job posts from June to August 2026, compared with 1.4 from March to May. June 2026 was its highest month since October 2025, at 1.9.

| Month | Job posts naming it | All job posts | Per 10,000 job posts |
|---|---:|---:|---:|
| Oct 2025 | 174 | 1,413,673 | 1.2 |
| Nov 2025 | 240 | 1,822,119 | 1.3 |
| Dec 2025 | 159 | 1,236,103 | 1.3 |
| Jan 2026 | 243 | 1,828,002 | 1.3 |
| Feb 2026 | 265 | 1,856,647 | 1.4 |
| Mar 2026 | 267 | 1,850,711 | 1.4 |
| Apr 2026 | 219 | 1,728,886 | 1.3 |
| May 2026 | 281 | 1,821,509 | 1.5 |
| Jun 2026 | 354 | 1,909,496 | 1.9 |
| Jul 2026 | 328 | 1,815,180 | 1.8 |
| Aug 2026 | 326 | 1,835,698 | 1.8 |

## How many companies named YouTube Shorts in a job post for the first time in recent months?

YouTube Shorts showed up in job posts at 562 companies for the first time from June to August 2026, and 438 in the three months before. The 562 from June to August are 14% of all 3,973 companies whose job posts name it.

| Period | Companies naming it in a job post for the first time |
|---|---:|
| March to May 2026 | 438 |
| June to August 2026 | 562 |
| October 2025 to August 2026 | 1,636 |

Companies whose first job post naming it appeared in that period. Recruiters, staffing firms and job boards are left out.

## How do we know which companies use YouTube Shorts?

3,973 of the 4,206 companies name YouTube Shorts in their own job posts. 233 come from employees' profiles alone.

| How we know | Companies | Share |
|---|---:|---:|
| Job posts name YouTube Shorts | 3,973 | 94% |
| Employees' profiles list YouTube Shorts | 233 | 5.5% |

## What size are the companies that use YouTube Shorts?

Smaller companies stand out among YouTube Shorts users: companies with fewer than 50 employees are 55% of them, against 22% on the typical tech page. The second-largest group is companies with 50 to 999 employees, at 33%.

| Size | Share | Typical tech page |
|---|---:|---:|
| Under 50 employees | 55% | 22% |
| 50 to 999 | 33% | 38% |
| 1,000 to 5,000 | 6.1% | 17% |
| Over 5,000 | 5.5% | 23% |

## Where are YouTube Shorts companies based?

YouTube Shorts has an unusually large following in India: 15% of its companies, against 6.9% on the typical tech page. Its companies are based in 78 countries and territories.

| Country | Companies | Share | Typical tech page |
|---|---:|---:|---:|
| United States | 1,617 | 41% | 43% |
| India | 611 | 15% | 6.9% |
| United Kingdom | 349 | 8.8% | 6.4% |
| Canada | 137 | 3.5% | 3.6% |
| Germany | 123 | 3.1% | 4.4% |
| Australia | 101 | 2.6% | 2.2% |

## Which teams work with YouTube Shorts?

YouTube Shorts sits mostly with marketing teams (164 companies). Social media and creative teams come next, at 65 and 46 companies.

| Team | Companies |
|---|---:|
| Marketing | 164 |
| Social media | 65 |
| Creative | 46 |
| Content | 38 |
| Digital marketing | 21 |
| Social | 20 |

## Which roles mention YouTube Shorts most?

Social Media Manager and Content Creator roles account for 47% of the job posts that name YouTube Shorts. Social Media Manager posts naming it numbered 223 from March to May 2026 and 307 from June to August.

| Role | Share | Oct 2025 to Aug 2026 | Mar to May 2026 | Jun to Aug 2026 |
|---|---:|---:|---:|---:|
| Social Media Manager | 33% | 937 | 223 | 307 |
| Content Creator | 14% | 407 | 98 | 143 |
| Video Designer | 8.1% | 232 | 62 | 77 |
| Producer | 6% | 171 | 56 | 43 |
| Marketing | 4.4% | 125 | 37 | 40 |
| Influencer Marketing | 2.5% | 72 | 17 | 22 |

## Which companies started naming YouTube Shorts in job posts recently?

Between April and August 2026, 340 companies with 50 or more employees first named YouTube Shorts in a job post, 41 of them with more than 5,000 employees. Fpt Telecom has the most job posts of the new mid-market companies, 6 from April to August.

| Group | Company | Job posts, April to August 2026 |
|---|---|---:|
| AI native | [ReadyChatAI.llc](https://sumble.com/orgs/readychataimessenger) | 4 |
| AI native | [Synthesia](https://sumble.com/orgs/synthesia) | 1 |
| AI native | [Flowmingo AI](https://sumble.com/orgs/flowmingo-ai) | 1 |
| AI native | [ImagineArt](https://sumble.com/orgs/imagineartai) | 1 |
| AI native | [AIVID.AI](https://sumble.com/orgs/aividtechvision) | 1 |
| Commercial | [Meitu Inc.](https://sumble.com/orgs/meitu) | 5 |
| Commercial | [Later](https://sumble.com/orgs/later) | 4 |
| Commercial | [SellerX](https://sumble.com/orgs/sellerx) | 4 |
| Commercial | [BluPeak Credit Union](https://sumble.com/orgs/use-credit-union) | 4 |
| Commercial | [Rivrs](https://sumble.com/orgs/rivrsgames) | 4 |
| Mid-market | [Fpt Telecom](https://sumble.com/orgs/fpt-telecom) | 6 |
| Mid-market | [Gusto](https://sumble.com/orgs/gusto) | 4 |
| Mid-market | [Sinclair Inc.](https://sumble.com/orgs/sinclair-broadcast-group) | 2 |
| Mid-market | [Informa Markets](https://sumble.com/orgs/informa-markets) | 2 |
| Mid-market | [TP-Link](https://sumble.com/orgs/tp-link) | 2 |
| Enterprise | [Santander](https://sumble.com/orgs/santander) | 4 |
| Enterprise | [Lenskart.com](https://sumble.com/orgs/lenskart-com) | 4 |
| Enterprise | [Procter & Gamble](https://sumble.com/orgs/procter-&-gamble) | 3 |
| Enterprise | [Omnicom Media](https://sumble.com/orgs/omnicom-media-group) | 3 |
| Enterprise | [Publicis Groupe](https://sumble.com/orgs/publicis-groupe) | 2 |

Companies that named YouTube Shorts in a job post for the first time between April and August 2026, ranked by their job posts in those months. AI-native companies get a group of their own, whatever their size. Recruiters and job boards are left out.

## What else do YouTube Shorts companies use?

49% of YouTube Shorts companies also use Instagram Reels, against 0.43% of similar companies. InShot is 27 times as common as usual, at 7.8%.

| Tool | Companies | Also name it | Typical | Times as common |
|---|---:|---:|---:|---:|
| Instagram Reels | 1,818 | 49% | 0.43% | 114 times |
| InShot | 285 | 7.8% | 0.29% | 27 times |
| Later | 225 | 6.1% | 0.4% | 15 times |
| Runway | 327 | 8.9% | 0.58% | 15 times |
| Threads | 230 | 6.3% | 0.43% | 15 times |
| CapCut | 2,047 | 56% | 3.9% | 14 times |
| Reddit | 362 | 9.9% | 0.72% | 14 times |
| DaVinci Resolve | 728 | 20% | 1.5% | 13 times |

Shares are out of the 3,674 companies whose job posts name YouTube Shorts, not counting firms whose job posts name almost every technology.

## About this data

Sumble built this page. Sumble gives sales, marketing and other GTM teams technographics and hiring signals for the companies they sell to: the technologies each company uses, which teams are hiring and for what, and who reports to whom. That helps a team know who to contact, why now, and what to say.

Sumble covers more than 3.6 million companies, 93 million job posts collected since 2022 and 194 million employee profiles, and tracks more than 37,000 technologies. It finds which technologies a company uses by reading its job posts and its employees' public profiles.

Sumble has a free plan, and the same data is available through its API and MCP server.

A company counts when its own job posts or its employees' public profiles name the technology. Hiring is that technology's share of all job posts collected each month. Quotes are copied word for word from the companies' job posts.

Every figure on this page comes from Sumble's own analysis, and you won't find it outside Sumble.