What is XRM?

XRM stands for Extended Relationship Management. It is a business strategy and a set of software tools that focus on managing all interactions and relationships a company has, not just those with customers (as in CRM), but also with partners, suppliers, employees, and other stakeholders. XRM systems help organizations centralize data, automate processes, and gain a 360-degree view of all their relationships to improve efficiency, collaboration, and decision-making across the entire business ecosystem.