# Companies using Xiaohongshu

1,459 companies use Xiaohongshu, based on their job posts and their employees' public profiles. Its share of job posts held steady in the three months to August 2026; 703 job posts named it from October 2025 to August 2026. It comes up most in Marketing job posts.

Data as of November 9, 2026. Source: Sumble.

## Which companies name Xiaohongshu in the most job posts?

2 Open Thinkia Group, Up Tree Marketing Sdn Bhd and WECOFA MY mention Xiaohongshu in the most job posts. Four of these five companies are in Professional Services.

| Company | Job posts | Recent job post |
|---|---:|---|
| [2 Open Thinkia Group](https://sumble.com/orgs/2-open-biz-2open-biz) | 40 | "Manage day-to-day operations of client storefronts on Chinese marketplaces (Tmall, JD) and social platforms (Douyin, Xiaohongshu)." (Junior Account Manager E-commerce (Shanghai), Oct 23, 2026) |
| [Up Tree Marketing Sdn Bhd](https://sumble.com/orgs/up-tree-marketing) | 36 | "Manage high-volume posting across platforms including Facebook, TikTok, YouTube, and Xiao Hong Shu." (Digital Marketer (Chinese & English), Oct 21, 2026) |
| [WECOFA MY](https://sumble.com/orgs/wecofa-com-my) | 23 | "(Meta, Google, TikTok, XHS, etc.) to drive leads and conversions." (Digital Marketing Executive(Chinese&English), Nov 1, 2026) |
| [EternityX](https://sumble.com/orgs/eternityx-marketing-technology) | 20 | "You’ll lead KOL campaign execution across China social media platforms including Xiaohongshu, partner with clients and act as an advisor on developing engaging influencer marketing strategies that meet…" ((Associate) Account Manager (KOL/ Influencer Marketing), May 28, 2026) |
| [Alpro Pharmacy Sdn Bhd](https://sumble.com/orgs/alpro-pharmacy) | 19 | "Structured campaign rollouts across TikTok, IG, XiaoHongShu" (Digital Influence Project Manager (ADC), Apr 28, 2026) |

## Is hiring for Xiaohongshu growing?

Hiring for Xiaohongshu barely changed, at 0.38 in every 10,000 job posts from June to August 2026 against 0.39 from March to May. Its busiest month was October 2025, at 0.47.

| Month | Job posts naming it | All job posts | Per 10,000 job posts |
|---|---:|---:|---:|
| Oct 2025 | 66 | 1,413,673 | 0.47 |
| Nov 2025 | 75 | 1,822,119 | 0.41 |
| Dec 2025 | 31 | 1,236,103 | 0.25 |
| Jan 2026 | 53 | 1,828,002 | 0.29 |
| Feb 2026 | 59 | 1,856,647 | 0.32 |
| Mar 2026 | 66 | 1,850,711 | 0.36 |
| Apr 2026 | 69 | 1,728,886 | 0.40 |
| May 2026 | 74 | 1,821,509 | 0.41 |
| Jun 2026 | 67 | 1,909,496 | 0.35 |
| Jul 2026 | 82 | 1,815,180 | 0.45 |
| Aug 2026 | 61 | 1,835,698 | 0.33 |

## How many companies named Xiaohongshu in a job post for the first time in recent months?

From June to August 2026, 73 companies posted their first job naming Xiaohongshu; 87 did from March to May. That brings the companies naming it for the first time since October 2025 to 254, through August 2026.

| Period | Companies naming it in a job post for the first time |
|---|---:|
| March to May 2026 | 87 |
| June to August 2026 | 73 |
| October 2025 to August 2026 | 254 |

Companies whose first job post naming it appeared in that period. Recruiters, staffing firms and job boards are left out.

## How do we know which companies use Xiaohongshu?

Job posts carry most of the evidence for Xiaohongshu: 68% of these companies name it in posts they wrote. 56 show up in both job posts and employees' profiles.

| How we know | Companies | Share |
|---|---:|---:|
| Job posts name Xiaohongshu | 997 | 68% |
| Employees' profiles list Xiaohongshu | 462 | 32% |

## What size are the companies that use Xiaohongshu?

The largest group of Xiaohongshu users is companies with fewer than 50 employees (46%), more than on the typical tech page. 169 of its companies have more than 5,000 employees.

| Size | Share | Typical tech page |
|---|---:|---:|
| Under 50 employees | 46% | 22% |
| 50 to 999 | 32% | 38% |
| 1,000 to 5,000 | 10% | 17% |
| Over 5,000 | 12% | 23% |

## Where are Xiaohongshu companies based?

Malaysia has the most Xiaohongshu companies (21%), but Hong Kong stands out: 11% of them, against 0.21% on the typical tech page. Its companies are based in 45 countries and territories.

| Country | Companies | Share | Typical tech page |
|---|---:|---:|---:|
| Malaysia | 274 | 21% | 0.38% |
| Singapore | 205 | 15% | 0.92% |
| United States | 204 | 15% | 43% |
| Hong Kong | 142 | 11% | 0.21% |
| China | 103 | 7.7% | 0.48% |
| United Kingdom | 90 | 6.7% | 6.4% |

## Which teams work with Xiaohongshu?

At 36 companies, the team named in Xiaohongshu job posts is marketing, at least twice the next. Digital marketing and social media teams come next, at 11 and 8 companies.

| Team | Companies |
|---|---:|
| Marketing | 36 |
| Digital marketing | 11 |
| Social media | 8 |
| Digital | 5 |
| Brand marketing | 4 |
| Communications | 4 |

## Which roles mention Xiaohongshu most?

No single role dominates for Xiaohongshu; Marketing leads with 19% of the job posts. Social Media Manager is second, at 15%.

| Role | Share | Oct 2025 to Aug 2026 | Mar to May 2026 | Jun to Aug 2026 |
|---|---:|---:|---:|---:|
| Marketing | 19% | 132 | 38 | 40 |
| Social Media Manager | 15% | 106 | 29 | 20 |
| Digital Marketing | 13% | 91 | 19 | 20 |
| Account Manager | 3.8% | 27 | 7 | 9 |
| Influencer Marketing | 3.3% | 23 | 4 | 5 |
| Content Creator | 3% | 21 | 8 | 4 |

## Which companies started naming Xiaohongshu in job posts recently?

68 companies with 50 or more employees picked up Xiaohongshu in their job posts from April to August 2026. Among the new enterprise companies, Stripe posted the most jobs naming it: 6.

| Group | Company | Job posts, April to August 2026 |
|---|---|---:|
| Commercial | [ASPIAL CORPORATION LIMITED](https://sumble.com/orgs/aspial) | 4 |
| Commercial | [UNOX S.p.A.](https://sumble.com/orgs/unox) | 2 |
| Commercial | [SHOPLINE](https://sumble.com/orgs/shopline) | 2 |
| Commercial | [iMedia Asia](https://sumble.com/orgs/imediaasia) | 2 |
| Commercial | [Addiction Pet Foods](https://sumble.com/orgs/addiction-foods-nz) | 2 |
| Mid-market | [iHerb](https://sumble.com/orgs/iherb) | 5 |
| Mid-market | [Fever](https://sumble.com/orgs/feverup) | 2 |
| Mid-market | [CFA Institute](https://sumble.com/orgs/cfa-institute) | 2 |
| Mid-market | [Samsonite Group APAC & Middle East](https://sumble.com/orgs/samsonite-brands) | 2 |
| Mid-market | [Group Lotus](https://sumble.com/orgs/lotus-cars-europe) | 2 |
| Enterprise | [Stripe](https://sumble.com/orgs/stripe) | 6 |
| Enterprise | [Procter & Gamble](https://sumble.com/orgs/procter-&-gamble) | 3 |
| Enterprise | [IHG Hotels & Resorts](https://sumble.com/orgs/ihg-hotels-&-resorts) | 2 |
| Enterprise | [dentsu](https://sumble.com/orgs/dentsu) | 2 |
| Enterprise | [the LEGO Group](https://sumble.com/orgs/lego-group) | 2 |

Companies that named Xiaohongshu in a job post for the first time between April and August 2026, ranked by their job posts in those months. AI-native companies get a group of their own, whatever their size. Recruiters and job boards are left out.

## What else do Xiaohongshu companies use?

43% of Xiaohongshu companies also use WeChat, against 0.47% of similar companies. Baidu is 78 times as common as usual, at 6.2%.

| Tool | Companies | Also name it | Typical | Times as common |
|---|---:|---:|---:|---:|
| WeChat | 380 | 43% | 0.47% | 91 times |
| Baidu | 55 | 6.2% | 0.08% | 78 times |
| Alibaba Cloud | 62 | 7% | 0.23% | 31 times |
| Threads | 68 | 7.7% | 0.57% | 14 times |
| Instagram Reels | 56 | 6.3% | 0.53% | 12 times |
| YouTube Shorts | 46 | 5.2% | 0.52% | 10 times |
| CapCut | 372 | 42% | 4.5% | 9.4 times |
| TikTok Ads | 132 | 15% | 1.6% | 9.2 times |

Shares are out of the 885 companies whose job posts name Xiaohongshu, not counting firms whose job posts name almost every technology.

## About this data

Sumble built this page. Sumble gives sales, marketing and other GTM teams technographics and hiring signals for the companies they sell to: the technologies each company uses, which teams are hiring and for what, and who reports to whom. That helps a team know who to contact, why now, and what to say.

Sumble covers more than 3.6 million companies, 93 million job posts collected since 2022 and 194 million employee profiles, and tracks more than 37,000 technologies. It finds which technologies a company uses by reading its job posts and its employees' public profiles.

Sumble has a free plan, and the same data is available through its API and MCP server.

A company counts when its own job posts or its employees' public profiles name the technology. Hiring is that technology's share of all job posts collected each month. Quotes are copied word for word from the companies' job posts.

Every figure on this page comes from Sumble's own analysis, and you won't find it outside Sumble.