Tech Insights

WhatsApp marketing

Last updated May 16, 2025, generated by Sumble

What is WhatsApp marketing?

WhatsApp marketing involves using the WhatsApp Business API or other tools to communicate with customers for marketing purposes. Businesses can send promotional messages, updates, customer support, and personalized content directly to users who have opted-in. It's used for building relationships, increasing brand awareness, and driving sales through a popular and widely used messaging platform.

Find organizations using WhatsApp marketing on Sumble →

What other technologies are related to WhatsApp marketing?

WhatsApp marketing Competitor Technologies

LinkedIn Marketing

LinkedIn marketing provides a different platform to reach a professional audience, acting as an alternative channel for business communication and marketing.

mentioned alongside WhatsApp marketing in 9% (55) of relevant job posts

email marketing

Email marketing is a direct competitor as it offers an alternative channel for direct communication with customers for promotional and informational purposes.

mentioned alongside WhatsApp marketing in 1% (312) of relevant job posts

social media marketing

Social media marketing uses different social platforms to engage with customers, which makes it an alternative to WhatsApp marketing.

mentioned alongside WhatsApp marketing in 1% (102) of relevant job posts

WhatsApp marketing Complementary Technologies

Facebook

Facebook can be complementary since WhatsApp and Facebook are both owned by Meta and can be integrated to enhance marketing strategies.

mentioned alongside WhatsApp marketing in 0% (52) of relevant job posts

Google Analytics

Google Analytics provides data analysis and insights for marketing campaigns. It can be used to analyze traffic originating from WhatsApp marketing efforts, making it complementary.

mentioned alongside WhatsApp marketing in 0% (82) of relevant job posts