Value Stream Mapping (VSM) is a lean management technique used to analyze, design, and manage the flow of materials and information required to bring a product or service to a customer. It visually maps the steps in a process, both value-added and non-value-added, to identify areas for improvement and optimize the entire value stream. VSM is commonly used to reduce waste, improve efficiency, and enhance customer satisfaction.
Whether you're looking to get your foot in the door, find the right person to talk to, or close the deal — accurate, detailed, trustworthy, and timely information about the organization you're selling to is invaluable.
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