UTM parameters
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What is UTM parameters?
UTM parameters (Urchin Tracking Module parameters) are tags added to a URL. When a potential customer clicks on a URL with UTM parameters, those tags are sent back to Google Analytics (or other analytics platforms) and are tracked, allowing marketers to see which campaigns are bringing in the most traffic. They are commonly used to track the effectiveness of marketing campaigns across different sources and mediums.
What other technologies are related to UTM parameters?
UTM parameters Complementary Technologies
Google Ads
Google Ads works with UTM parameters by allowing them to automatically tag ads, enriching the data captured by Google Analytics. This makes it strongly complementary.
Google Analytics
Google Analytics is the main system that uses UTM parameters for tracking. Therefore it's highly complementary as it allows measurement of the tagged links.
Number of organizations that mention technology
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Which job functions commonly mention UTM parameters?
Performance Marketing
72 Performance Marketing jobs mention UTM parameters
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jobs on Sumble
Growth Marketing
78 Growth Marketing jobs mention UTM parameters
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jobs on Sumble
Digital Marketing
46 Digital Marketing jobs mention UTM parameters
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jobs on Sumble
Marketing
157 Marketing jobs mention UTM parameters
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jobs on Sumble
Sales, Marketing, Customer Support & Business Development
175 Sales, Marketing, Customer Support & Business Development jobs mention UTM parameters
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jobs on Sumble
Which organizations are mentioning UTM parameters?
TekRek Solutions, Inc
Scientific and Technical Services
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