What is UI/UX?

UI/UX refers to User Interface (UI) and User Experience (UX) design. UI focuses on the visual elements and interactive components of a digital product or interface, ensuring it is aesthetically pleasing, intuitive, and easy to navigate. UX, on the other hand, encompasses the overall experience a user has while interacting with a product or service, focusing on usability, accessibility, and creating a satisfying and efficient interaction. UI/UX design is commonly used to create user-centered designs for websites, mobile apps, software, and other digital products to enhance user satisfaction and achieve business goals.