U.S. Generally Accepted Accounting Principles (GAAP) are a common set of accounting rules, standards, and procedures issued by the Financial Accounting Standards Board (FASB). Companies in the United States use GAAP when compiling their financial statements. GAAP aims to ensure financial reporting is transparent, consistent, and comparable.
Whether you're looking to get your foot in the door, find the right person to talk to, or close the deal — accurate, detailed, trustworthy, and timely information about the organization you're selling to is invaluable.
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