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Twilio Segment

Twilio Segment

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**Twilio Segment**

What is Twilio Segment?

Twilio Segment is a customer data platform (CDP) that helps businesses collect, unify, and route customer data from various sources to marketing, analytics, and data warehousing tools. It simplifies data management, enabling personalized customer experiences and improved marketing effectiveness. It is commonly used for tasks like tracking user behavior across different platforms, building unified customer profiles, and automating data flows to downstream applications.

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