Traction
**Traction**
What is Traction?
The term "traction" in a business or startup context refers to the momentum a company gains as it grows. It's evidence that a product or service is gaining market acceptance and customer adoption. Traction can be demonstrated through various metrics, such as customer growth, revenue growth, user engagement, media mentions, and partnerships. It signifies progress and validates the business model, making it easier to attract investors, partners, and talent.
Which job functions commonly mention Traction?
Which organizations are mentioning Traction?
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