What is Test & Target?

Adobe Target (formerly known as Test&Target) is a personalization and optimization platform that allows marketers to test and personalize digital experiences across websites, mobile apps, and other channels. It is commonly used for A/B testing, multivariate testing, and automated personalization to improve conversion rates, engagement, and overall customer experience. Target uses algorithms and machine learning to deliver targeted content to specific audiences based on their behavior, demographics, and other attributes.