Supermetrics is a data integration tool that helps marketers and analysts move data from various marketing platforms (like Google Ads, Facebook Ads, Google Analytics, and many others) into destinations like Google Sheets, Google Data Studio, Excel, BigQuery, Snowflake, and other data warehouses or BI tools. It automates data collection and reporting, saving time and effort in manual data extraction and aggregation. It's commonly used for creating dashboards, analyzing marketing performance across different channels, and building custom reports.
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