Snapchat Ads Manager is a platform that allows businesses and individuals to create, manage, and track advertising campaigns on the Snapchat platform. It provides tools for targeting specific demographics, interests, and behaviors, designing visually engaging ad creatives, setting budgets and bids, and analyzing campaign performance through metrics like impressions, clicks, and conversions. It is commonly used to reach a younger, mobile-first audience with short-form video and interactive ad formats.
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