SKAN
**SKAN**
What is SKAN?
SKAdNetwork (SKAN) is Apple's privacy-focused framework for mobile app install attribution. It allows advertisers to measure the success of their ad campaigns without compromising user privacy. It works by providing aggregated and anonymized data about app installations, rather than granular user-level data. It's commonly used by mobile app developers and advertisers to track the performance of their marketing efforts on iOS devices while adhering to Apple's privacy policies.
Which job functions commonly mention SKAN?
Which organizations are mentioning SKAN?
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