What is SiteSpect?

SiteSpect is a digital optimization platform that allows businesses to improve their websites and applications through A/B testing, multivariate testing, and personalization. It is used to optimize user experiences, increase conversions, and improve key performance indicators (KPIs) without requiring code changes. It intercepts and modifies traffic in real-time, enabling testing of changes to website content, design, and functionality. SiteSpect differentiates itself by offering a no-code approach and the ability to test server-side changes.