Sitecore Analytics, now part of Sitecore Experience Platform (XP), is a tool that tracks website visitor behavior. It collects data on user interactions, such as page views, downloads, and form submissions, to provide insights into customer engagement and personalize the user experience. It's commonly used to improve marketing campaigns, optimize website content, and deliver targeted experiences based on visitor profiles.
Whether you're looking to get your foot in the door, find the right person to talk to, or close the deal — accurate, detailed, trustworthy, and timely information about the organization you're selling to is invaluable.
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