What is SEO audits?

An SEO audit is a comprehensive evaluation of a website's performance across various factors that influence its visibility in search engine results. It identifies issues that may be hindering a website's ranking and provides recommendations for improvement. SEO audits commonly analyze on-page optimization (e.g., keyword usage, meta descriptions, heading tags), technical SEO (e.g., site speed, mobile-friendliness, crawlability), off-page optimization (e.g., backlinks, domain authority), and content quality. The goal is to create an action plan to improve organic search traffic, user experience, and overall website performance.