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sentiment analysis

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**sentiment analysis**

What is sentiment analysis?

Sentiment analysis, also known as opinion mining, is a natural language processing (NLP) technique used to determine the emotional tone behind a body of text. It is commonly used to gauge customer feedback (e.g., positive, negative, neutral) from reviews, social media posts, and surveys, helping businesses understand public perception of their brand, products, or services. It can also be applied to other areas like political analysis to understand public opinion about candidates or issues.

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