Search Ads are a form of online advertising where businesses pay to have their advertisements displayed prominently on search engine results pages (SERPs) when users search for specific keywords or phrases. These ads typically appear above or below the organic search results and are designed to drive targeted traffic to the advertiser's website, increase brand awareness, or generate leads and sales. They work on a pay-per-click (PPC) model, meaning advertisers only pay when someone clicks on their ad.
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