# Companies using Scarborough

We found 325 companies that use Scarborough. 205 of them name it in their own job posts, and the rest through employees' public profiles. 143 job posts named it from October 2025 to August 2026. Marketing roles mention it most.

Data as of November 9, 2026. Source: Sumble.

## Which companies name Scarborough in the most job posts?

The companies with the most job posts naming Scarborough are Spectrum (440), Spectrum Reach (110) and Zimmerman Advertising (53). Four of these five companies are in Professional Services.

| Company | Job posts | Recent job post |
|---|---:|---|
| [Spectrum](https://sumble.com/orgs/spectrum) | 440 | "Strong knowledge of advertising research databases such as Nielsen, Scarborough, MRI, Kantar, BIA/Kelsey, eMarketer, and comScore" (Client Success Planner - Spectrum Reach, Aug 16, 2025) |
| [Spectrum Reach](https://sumble.com/orgs/spectrum-reach) | 110 | "Strong knowledge of advertising research databases such as Nielsen, Scarborough, MRI, Kantar, BIA/Kelsey, eMarketer, and comScore" (Advertising Account Specialist, Oct 22, 2026) |
| [Zimmerman Advertising](https://sumble.com/orgs/zimmerman-advertising) | 53 | "…or Nielsen Competitive, Nielsen and/or Comscore ratings, Comscore digital, MRI-Simmons, Scarborough, Mediatools, Strata etc." (Media Planning Director, Sep 26, 2026) |
| [Quad](https://sumble.com/orgs/quad) | 30 | "Experience with the following preferred: MediaOcean, Nielsen, MRI, Scarborough, Media Radar, DoubleClick" (Sr Associate, Media Planning, Jan 17, 2026) |
| [OMD USA](https://sumble.com/orgs/omd-usa) | 30 | "Experience/familiarity with syndicated research sources/tools (Gfk, MRI, Simmons, Scarborough, IMS, Nielsen, comScore)" (Associate Director, Marketing Science, Dec 20, 2024) |

## Is hiring for Scarborough growing?

Job posts mentioning Scarborough went from 0.07 to 0.08 in every 10,000 job posts, comparing March to May with June to August 2026. These are small numbers of job posts, so a few companies can move them.

| Month | Job posts naming it | All job posts | Per 10,000 job posts |
|---|---:|---:|---:|
| Oct 2025 | 10 | 1,413,673 | 0.07 |
| Nov 2025 | 19 | 1,822,119 | 0.10 |
| Dec 2025 | 7 | 1,236,103 | 0.06 |
| Jan 2026 | 14 | 1,828,002 | 0.08 |
| Feb 2026 | 13 | 1,856,647 | 0.07 |
| Mar 2026 | 13 | 1,850,711 | 0.07 |
| Apr 2026 | 10 | 1,728,886 | 0.06 |
| May 2026 | 13 | 1,821,509 | 0.07 |
| Jun 2026 | 13 | 1,909,496 | 0.07 |
| Jul 2026 | 10 | 1,815,180 | 0.06 |
| Aug 2026 | 21 | 1,835,698 | 0.11 |

## How many companies named Scarborough in a job post for the first time in recent months?

Scarborough showed up in job posts at 8 companies for the first time from June to August 2026, and 10 in the three months before. The 8 from June to August are 3.9% of all 205 companies whose job posts name it.

| Period | Companies naming it in a job post for the first time |
|---|---:|
| March to May 2026 | 10 |
| June to August 2026 | 8 |
| October 2025 to August 2026 | 25 |

Companies whose first job post naming it appeared in that period. Recruiters, staffing firms and job boards are left out.

## How do we know which companies use Scarborough?

For Scarborough, the evidence comes mostly from job posts. 205 companies name it in their own posts. 10 show up in both job posts and employees' profiles.

| How we know | Companies | Share |
|---|---:|---:|
| Job posts name Scarborough | 205 | 63% |
| Employees' profiles list Scarborough | 120 | 37% |

## What size are the companies that use Scarborough?

46% of Scarborough users are companies with 50 to 999 employees, close to the mix on the typical tech page. 57 of its companies have fewer than 50 employees.

| Size | Share | Typical tech page |
|---|---:|---:|
| Under 50 employees | 18% | 22% |
| 50 to 999 | 46% | 38% |
| 1,000 to 5,000 | 18% | 17% |
| Over 5,000 | 19% | 23% |

## Which teams work with Scarborough?

The teams named most often in Scarborough job posts are media, marketing science and marketing.

| Team | Companies |
|---|---:|
| Media | 14 |
| Marketing science | 8 |
| Marketing | 6 |
| Sales | 4 |
| Corporate partnerships | 3 |
| Media planning | 3 |

## Which roles mention Scarborough most?

Marketing and Buyer roles account for 35% of the job posts that name Scarborough. The top four roles cover 47% of these job posts.

| Role | Share | Oct 2025 to Aug 2026 | Mar to May 2026 | Jun to Aug 2026 |
|---|---:|---:|---:|---:|
| Marketing | 24% | 35 | 7 | 17 |
| Buyer | 10% | 15 | 4 | 4 |
| Sales, Marketing, Customer Support & Business Development | 6.3% | 9 | 1 | 0 |
| Analyst | 5.6% | 8 | 4 | 1 |
| Researcher | 5.6% | 8 | 1 | 0 |
| Sales | 4.2% | 6 | 4 | 1 |

## Which companies started naming Scarborough in job posts recently?

From April to August 2026, 12 companies with 50 or more employees posted their first job naming Scarborough: 11 commercial and 1 mid-market. Spanish Broadcasting System and Omnicom Media Mexico lead the new commercial companies, with 3 job posts each from April to August.

| Group | Company | Job posts, April to August 2026 |
|---|---|---:|
| Commercial | [Spanish Broadcasting System](https://sumble.com/orgs/spanish-broadcasting-system) | 3 |
| Commercial | [Omnicom Media Mexico](https://sumble.com/orgs/omnicom-media-group-mexico) | 3 |
| Commercial | [Bonneville International](https://sumble.com/orgs/bonneville-international) | 2 |
| Commercial | [Pandora](https://sumble.com/orgs/pandora-com) | 2 |
| Commercial | [Vladimir Jones](https://sumble.com/orgs/vladimir-jones) | 2 |

Companies that named Scarborough in a job post for the first time between April and August 2026, ranked by their job posts in those months. AI-native companies get a group of their own, whatever their size. Recruiters and job boards are left out.

## What else do Scarborough companies use?

Compared with companies of the same size, Scarborough companies stand out for using Media Monitors and Simmons. Next is Vivvix: 15% of these companies use it, against 0.06% of similar ones.

| Tool | Companies | Also name it | Typical | Times as common |
|---|---:|---:|---:|---:|
| Media Monitors | 23 | 13% | 0.03% | 404 times |
| Simmons | 44 | 25% | 0.08% | 323 times |
| Vivvix | 26 | 15% | 0.06% | 251 times |
| MRI-Simmons | 52 | 29% | 0.13% | 225 times |
| Innovid | 31 | 17% | 0.12% | 150 times |
| Pathmatics | 24 | 13% | 0.09% | 147 times |
| Amazon Search | 10 | 5.6% | 0.04% | 136 times |
| Flashtalking | 28 | 16% | 0.12% | 128 times |

Shares are out of the 178 companies whose job posts name Scarborough, not counting firms whose job posts name almost every technology.

## About this data

Sumble built this page. Sumble gives sales, marketing and other GTM teams technographics and hiring signals for the companies they sell to: the technologies each company uses, which teams are hiring and for what, and who reports to whom. That helps a team know who to contact, why now, and what to say.

Sumble covers more than 3.6 million companies, 93 million job posts collected since 2022 and 194 million employee profiles, and tracks more than 37,000 technologies. It finds which technologies a company uses by reading its job posts and its employees' public profiles.

Sumble has a free plan, and the same data is available through its API and MCP server.

A company counts when its own job posts or its employees' public profiles name the technology. Hiring is that technology's share of all job posts collected each month. Quotes are copied word for word from the companies' job posts.

Every figure on this page comes from Sumble's own analysis, and you won't find it outside Sumble.