SAP Hybris (now part of SAP Customer Experience) is an e-commerce platform that provides customer engagement and commerce solutions. It helps businesses manage customer data, personalize experiences, and streamline sales processes across multiple channels. SAP BRIM (Billing and Revenue Innovation Management) is a solution that helps businesses manage subscriptions, usage-based pricing, and complex billing models. It is often used in conjunction with SAP Hybris to provide end-to-end order-to-cash processes for subscription-based businesses.
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