SAP Customer Activity Repository (SAP CAR) is a platform designed to provide a unified view of retail customers and inventory across all channels. It collects transactional data from various sources, such as point-of-sale systems, e-commerce platforms, and mobile apps, and harmonizes it into a central repository. This allows retailers to gain insights into customer behavior, optimize inventory management, improve pricing strategies, and enhance omnichannel operations. Common uses include demand forecasting, promotion planning, and assortment optimization.
Whether you're looking to get your foot in the door, find the right person to talk to, or close the deal — accurate, detailed, trustworthy, and timely information about the organization you're selling to is invaluable.
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