What is SAP C4C?

SAP C4C (Cloud for Customer) is a cloud-based CRM (Customer Relationship Management) solution designed to manage sales, service, and marketing activities. It provides tools for sales force automation, customer service management, and marketing campaign execution, helping businesses improve customer engagement and streamline their customer-facing processes. It is commonly used by businesses to manage customer interactions, track sales opportunities, resolve customer issues, and personalize marketing efforts.