What is Sales & Service Cloud?

Sales & Service Cloud, offered by Salesforce, are cloud-based platforms designed to help businesses manage customer relationships and streamline sales and service processes. Sales Cloud focuses on automating and optimizing sales activities, such as lead management, opportunity tracking, and sales forecasting. Service Cloud focuses on providing customer support through various channels like email, phone, chat, and self-service portals. Both platforms aim to improve customer satisfaction, increase sales efficiency, and provide a unified view of customer interactions.