What is sales CRM software?

Sales CRM (Customer Relationship Management) software helps businesses manage and analyze customer interactions and data throughout the customer lifecycle. It is used to improve business relationships with customers, assist in customer retention, and drive sales growth. CRM systems consolidate customer information from various channels (website, phone, email, social media, etc.) into a single database, providing a unified view of each customer. Common uses include managing contacts, tracking leads, automating sales processes, forecasting sales, and providing customer support.