What is Recommendation Engines?

Recommendation engines are a class of machine learning algorithms that suggest relevant items to users. These items can range from products to consume (e.g., movies, music, books) to items to interact with (e.g., news articles, social media posts) or things to purchase (e.g., e-commerce products). They are commonly used to personalize user experiences, increase engagement, and drive conversions by predicting what a user is most likely to be interested in.