Retargeting (or remarketing) is a form of online advertising that allows you to show ads to people who have previously visited your website or used your mobile app. It works by placing a small piece of code (a pixel) on your website. When a visitor comes to your site, the pixel drops an anonymous browser cookie. Later, when your cookied visitors browse other websites, the cookie informs your retargeting provider to serve ads, bringing those visitors back to your website.
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