What is Rakuten?

Rakuten is a Japanese e-commerce and online retailing company headquartered in Tokyo. It operates one of the largest e-commerce platforms in the world, offering a wide range of products and services including e-commerce, fintech (including credit cards, banking, and insurance), digital content, communications, and sports. Rakuten also owns entities like Rakuten TV, Rakuten Viber, Rakuten Kobo, and Rakuten Advertising, providing services in video streaming, messaging, e-reading, and advertising respectively. It is commonly used for online shopping, digital services, and online marketing.