Public Relations (PR) is the strategic communication process that builds mutually beneficial relationships between organizations and their publics. It is commonly used to manage reputation, shape public perception, and communicate key messages to stakeholders through various channels such as media relations, content creation, social media, and community engagement.
Whether you're looking to get your foot in the door, find the right person to talk to, or close the deal — accurate, detailed, trustworthy, and timely information about the organization you're selling to is invaluable.
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