What is Programmatique?

Programmatique, likely referring to 'Programmatic Advertising', is the automated buying and selling of digital advertising space. Instead of traditional manual methods of negotiation and insertion orders, programmatic uses algorithms and software to purchase ads in real-time, based on specific targeting parameters and data. It's commonly used by advertisers to reach specific audiences, optimize ad spend, and improve campaign performance across various channels like display, video, mobile, and connected TV.