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Programmatic DSPs

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**Programmatic DSPs**

What is Programmatic DSPs?

Programmatic Demand-Side Platforms (DSPs) are technology platforms used by advertisers to automate and optimize the buying of digital advertising. DSPs enable advertisers to purchase ad impressions across a range of publisher sites and ad exchanges through real-time bidding (RTB). They use algorithms and data to target specific audiences, manage bids, and track campaign performance, ultimately aiming to maximize ROI on advertising spend.

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