Tech Insights

Programmatic DSPs

Last updated May 16, 2025, generated by Sumble

What is Programmatic DSPs?

Programmatic Demand-Side Platforms (DSPs) are technology platforms used by advertisers to automate and optimize the buying of digital advertising. DSPs enable advertisers to purchase ad impressions across a range of publisher sites and ad exchanges through real-time bidding (RTB). They use algorithms and data to target specific audiences, manage bids, and track campaign performance, ultimately aiming to maximize ROI on advertising spend.

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What other technologies are related to Programmatic DSPs?

Programmatic DSPs Competitor Technologies

Google Ads

Google Ads is a competing advertising platform to Programmatic DSPs, offering similar functionality for buying and managing ad campaigns, although it primarily focuses on the Google advertising network.

mentioned alongside Programmatic DSPs in 0% (123) of relevant job posts

Programmatic DSPs Complementary Technologies

Google Analytics

Google Analytics provides website analytics data that can be used to optimize ad campaigns run through Programmatic DSPs, making it a complementary technology.

mentioned alongside Programmatic DSPs in 0% (100) of relevant job posts