What is Profitability Analysis (COPA)?

Profitability Analysis (CO-PA) is a module in SAP used for profitability reporting. It analyzes the profit or contribution margin of an organization's market segments, which can be defined according to products, customers, sales territories, or any combination of these characteristics. CO-PA helps businesses understand where they are making and losing money, enabling them to make informed decisions about pricing, product development, marketing, and sales strategies.