Product Information Management (PIM) is the process of managing all the information required to market and sell products. This includes product descriptions, specifications, images, pricing, and any other data needed for sales channels like e-commerce websites, catalogs, and marketplaces. PIM systems centralize and streamline product data, ensuring consistency and accuracy across all channels, improving the customer experience, and reducing time-to-market for new products.
Whether you're looking to get your foot in the door, find the right person to talk to, or close the deal — accurate, detailed, trustworthy, and timely information about the organization you're selling to is invaluable.
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