Predictive analytics encompasses a variety of statistical techniques from data mining, machine learning, and predictive modeling that analyze current and historical facts to make predictions about future or otherwise unknown events. In business, it is used to forecast customer behavior, identify potential risks and opportunities, and optimize operations.
Whether you're looking to get your foot in the door, find the right person to talk to, or close the deal — accurate, detailed, trustworthy, and timely information about the organization you're selling to is invaluable.
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