PMP, which can stand for Private Marketplace, is a programmatic advertising strategy where publishers offer their ad inventory to selected advertisers through private auctions or direct deals. This allows advertisers to access premium inventory and gain more control over where their ads appear, while publishers can maintain higher CPMs and build stronger relationships with advertisers.
Whether you're looking to get your foot in the door, find the right person to talk to, or close the deal — accurate, detailed, trustworthy, and timely information about the organization you're selling to is invaluable.
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