Tech Insights

Permutive

Last updated May 19, 2025, generated by Sumble

What is Permutive?

Permutive is a privacy-focused data management platform (DMP) designed for publishers and advertisers. It allows publishers to understand and segment their audiences based on behavior and interests, while respecting user privacy through on-device processing and anonymization techniques. This enables targeted advertising and content personalization without relying on third-party cookies.

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What other technologies are related to Permutive?

Permutive Competitor Technologies

Google Ad Manager

Google Ad Manager is an ad server platform that competes with Permutive in enabling publishers to manage and monetize their advertising inventory. While Permutive focuses on privacy-first, on-device data processing, Google Ad Manager is a more traditional ad server that relies on third-party cookies (though Google has initiatives to move away from them).

mentioned alongside Permutive in 1% (52) of relevant job posts

Permutive Complementary Technologies

Google Analytics

Google Analytics is a web analytics service that tracks and reports website traffic. It can be used alongside Permutive to provide broader insights into user behavior, although Permutive offers its own user segmentation and data analysis capabilities. While Permutive focuses on cohort creation and activation, Google Analytics focuses on overall traffic and conversions.

mentioned alongside Permutive in 0% (61) of relevant job posts