# Companies using Pathmatics

366 companies use Pathmatics, based on their job posts and their employees' public profiles. From October 2025 to August 2026, 304 job posts named it. Marketing is the role that names it most often.

Data as of November 9, 2026. Source: Sumble.

## Which companies name Pathmatics in the most job posts?

Dentsu, Tinuiti and GroupM are among the companies with the most job posts naming Pathmatics. All five companies are in Professional Services.

| Company | Job posts | People | Recent job post |
|---|---:|---:|---|
| [dentsu](https://sumble.com/orgs/dentsu) | 77 | 1 | "Ideally familiar with Media Ocean, DDS, Nielsen Ad Intel, Pathmatics, Media Tools, Web Analytics, Ad Servers, Media Research tools, etc." (manager, planning, Nov 1, 2026) |
| [Tinuiti](https://sumble.com/orgs/tinuiti) | 59 | 2 | "Research tools such as: Pathmatics, SimilarWeb, Kantar/Vivvix, Resonate, Commspoint." (senior manager, client partner, Oct 28, 2026) |
| [GroupM](https://sumble.com/orgs/groupm) | 42 | 0 | "Learn and use media systems and tools including, but limited to, TGI, Pathmatics, Wavemaker Architect, AdIntel, etc." (Planning Executive, Aug 7, 2025) |
| [UM Worldwide](https://sumble.com/orgs/umlondon) | 41 | 0 | "…tools such as MediaTools, Prisma/MBOX, DCM, Nielsen Ad Intel, Pathmatics, eTelmar, MRI Simmons, comScore, eMarketer, SharePoint, etc." (manager, planning, Aug 27, 2026) |
| [WPP Media](https://sumble.com/orgs/wpp-media) | 39 | 11 | "Learn and use media systems and tools including, but limited to, TGI, Pathmatics, AdIntel, Open AIetc." (Planning Executive, Aug 25, 2026) |

## Is hiring for Pathmatics growing?

From March to May 2026, 0.16 in every 10,000 job posts named Pathmatics; from June to August, 0.18 in every 10,000 job posts. These are small numbers of job posts, so a few companies can move them.

| Month | Job posts naming it | All job posts | Per 10,000 job posts |
|---|---:|---:|---:|
| Oct 2025 | 27 | 1,413,673 | 0.19 |
| Nov 2025 | 33 | 1,822,119 | 0.18 |
| Dec 2025 | 5 | 1,236,103 | 0.04 |
| Jan 2026 | 27 | 1,828,002 | 0.15 |
| Feb 2026 | 24 | 1,856,647 | 0.13 |
| Mar 2026 | 33 | 1,850,711 | 0.18 |
| Apr 2026 | 21 | 1,728,886 | 0.12 |
| May 2026 | 32 | 1,821,509 | 0.18 |
| Jun 2026 | 34 | 1,909,496 | 0.18 |
| Jul 2026 | 39 | 1,815,180 | 0.21 |
| Aug 2026 | 29 | 1,835,698 | 0.16 |

## How many companies named Pathmatics in a job post for the first time in recent months?

In the three months to August 2026, 8 companies posted about Pathmatics for the first time. From March to May, 5 did. The 8 from June to August are 4.4% of all 180 companies whose job posts name it.

| Period | Companies naming it in a job post for the first time |
|---|---:|
| March to May 2026 | 5 |
| June to August 2026 | 8 |
| October 2025 to August 2026 | 26 |

Companies whose first job post naming it appeared in that period. Recruiters, staffing firms and job boards are left out.

## How do we know which companies use Pathmatics?

The evidence for Pathmatics is close to even: 49% of these companies name it in job posts, and 51% come from employees' profiles. 46 show up in both job posts and employees' profiles.

| How we know | Companies | Share |
|---|---:|---:|
| Job posts name Pathmatics | 180 | 49% |
| Employees' profiles list Pathmatics | 186 | 51% |

## What size are the companies that use Pathmatics?

By size, the biggest group of Pathmatics users is companies with 50 to 999 employees, at 40%. The second-largest group is companies with more than 5,000 employees, at 23%.

| Size | Share | Typical tech page |
|---|---:|---:|
| Under 50 employees | 15% | 22% |
| 50 to 999 | 40% | 38% |
| 1,000 to 5,000 | 21% | 17% |
| Over 5,000 | 23% | 23% |

## Where are Pathmatics companies based?

The United States dominates for Pathmatics, with 76% of the companies that use it. Its companies are based in 20 countries and territories.

| Country | Companies | Share | Typical tech page |
|---|---:|---:|---:|
| United States | 266 | 76% | 43% |
| United Kingdom | 19 | 5.4% | 6.4% |
| Canada | 18 | 5.2% | 3.6% |
| France | 9 | 2.6% | 4.6% |
| India | 7 | 2% | 6.9% |
| Australia | 6 | 1.7% | 2.2% |

## Which teams work with Pathmatics?

Job posts for Pathmatics point to media teams far more than any other, at 19 companies.

| Team | Companies |
|---|---:|
| Media | 19 |
| Planning | 5 |
| Media planning | 4 |
| Strategy | 4 |
| Social | 3 |
| Strategy & planning | 3 |

## Which roles mention Pathmatics most?

No single role dominates for Pathmatics; Marketing leads with 19% of the job posts. Account Manager is second, at 10%.

| Role | Share | Oct 2025 to Aug 2026 | Mar to May 2026 | Jun to Aug 2026 |
|---|---:|---:|---:|---:|
| Marketing | 19% | 58 | 15 | 18 |
| Account Manager | 10% | 31 | 9 | 15 |
| Strategy | 8.6% | 26 | 5 | 10 |
| Performance Marketing | 5.6% | 17 | 2 | 4 |
| Operations | 4.9% | 15 | 0 | 11 |
| Digital Marketing | 4.3% | 13 | 2 | 3 |

## Which companies started naming Pathmatics in job posts recently?

11 companies with 50 or more employees picked up Pathmatics in their job posts from April to August 2026. Genesis BCW leads the new mid-market companies, with 3 job posts from April to August.

| Group | Company | Job posts, April to August 2026 |
|---|---|---:|
| Commercial | [the7stars](https://sumble.com/orgs/the7stars) | 1 |
| Commercial | [Overwolf](https://sumble.com/orgs/overwolf) | 1 |
| Commercial | [Dashing Diva](https://sumble.com/orgs/dashing-diva) | 1 |
| Commercial | [VITRO](https://sumble.com/orgs/vitro-agency-com) | 1 |
| Mid-market | [Genesis BCW](https://sumble.com/orgs/genesisbcw) | 3 |
| Mid-market | [2K](https://sumble.com/orgs/2k-games) | 1 |
| Mid-market | [Klick](https://sumble.com/orgs/klick-health) | 1 |
| Enterprise | [FTI Consulting](https://sumble.com/orgs/fti-consulting) | 2 |
| Enterprise | [Domino's](https://sumble.com/orgs/dominos) | 1 |
| Enterprise | [Burger King](https://sumble.com/orgs/burger-king) | 1 |
| Enterprise | [Bain & Company](https://sumble.com/orgs/bain-&-company) | 1 |

Companies that named Pathmatics in a job post for the first time between April and August 2026, ranked by their job posts in those months. AI-native companies get a group of their own, whatever their size. Recruiters and job boards are left out.

## What else do Pathmatics companies use?

Vivvix and MRI-Simmons are the tools most closely tied to Pathmatics. Simmons is 209 times as common as usual, at 22%.

| Tool | Companies | Also name it | Typical | Times as common |
|---|---:|---:|---:|---:|
| Vivvix | 40 | 28% | 0.08% | 354 times |
| MRI-Simmons | 61 | 42% | 0.17% | 245 times |
| Simmons | 31 | 22% | 0.1% | 209 times |
| Amazon Search | 14 | 9.7% | 0.06% | 173 times |
| Innovid | 38 | 26% | 0.15% | 171 times |
| Integral Ad Science | 17 | 12% | 0.08% | 154 times |
| Scarborough | 24 | 17% | 0.11% | 147 times |
| GWI | 56 | 39% | 0.3% | 128 times |

Shares are out of the 144 companies whose job posts name Pathmatics, not counting firms whose job posts name almost every technology.

## About this data

Sumble built this page. Sumble gives sales, marketing and other GTM teams technographics and hiring signals for the companies they sell to: the technologies each company uses, which teams are hiring and for what, and who reports to whom. That helps a team know who to contact, why now, and what to say.

Sumble covers more than 3.6 million companies, 93 million job posts collected since 2022 and 194 million employee profiles, and tracks more than 37,000 technologies. It finds which technologies a company uses by reading its job posts and its employees' public profiles.

Sumble has a free plan, and the same data is available through its API and MCP server.

A company counts when its own job posts or its employees' public profiles name the technology. Hiring is that technology's share of all job posts collected each month. Quotes are copied word for word from the companies' job posts.

Every figure on this page comes from Sumble's own analysis, and you won't find it outside Sumble.