# Companies using Parse.ly

We found 465 companies that use Parse.ly. 235 of them name it in their own job posts, and the rest through employees' public profiles. From October 2025 to August 2026, 196 job posts named it. Editor roles mention it most.

Data as of November 9, 2026. Source: Sumble.

## Which companies name Parse.ly in the most job posts?

USA TODAY Co., Inc. has posted more jobs naming Parse.ly than any other company: 189. Hearst Magazines is the newest of the five companies in the table, with its first job post naming it in December 2023.

| Company | Job posts | People | Recent job post |
|---|---:|---:|---|
| [USA TODAY Co., Inc.](https://sumble.com/orgs/gannett) | 189 | 5 | "Monitor analytics using tools such as Parse.ly and Google Analytics to inform programming strategy." (associate video producer, Oct 15, 2026) |
| [Condé Nast](https://sumble.com/orgs/conde-nast) | 88 | 2 | "…Capability: Experience overseeing media metrics ecosystem (e.g., Google Analytics, Parse.ly, Adobe Analytics, Snowplow) and translating high-level data models into actionable business strategies." (Director, Global Audience Strategy - GQ, Nov 7, 2026) |
| [New York Post](https://sumble.com/orgs/new-york-post) | 79 | 2 | "Use traffic analytics (Google Analytics, Parse.ly, etc.) to help guide coverage and determine successes" (Page Six Associate Editor, Sep 1, 2026) |
| [Hearst Magazines](https://sumble.com/orgs/hearst-magazines) | 32 | 2 | "Familiarity with content management systems and audience analytics tools such as Parse.ly, Google Analytics, or similar platforms." (Associate News Editor, Popular Mechanics, Nov 7, 2026) |
| [McClatchy Media](https://sumble.com/orgs/mcclatchy) | 31 | 2 | "Fluency in the science of readership and engagement, including an understanding of metrics/analytics programs such as Parsely and Google Trends and development of story ideas derived from data" (Local Government Reporter - County, Sep 13, 2024) |

## Is hiring for Parse.ly growing?

Job posts mentioning Parse.ly went from 0.09 to 0.11 in every 10,000 job posts, comparing March to May with June to August 2026. One company accounts for most of that change.

| Month | Job posts naming it | All job posts | Per 10,000 job posts |
|---|---:|---:|---:|
| Oct 2025 | 11 | 1,413,673 | 0.08 |
| Nov 2025 | 22 | 1,822,119 | 0.12 |
| Dec 2025 | 10 | 1,236,103 | 0.08 |
| Jan 2026 | 19 | 1,828,002 | 0.10 |
| Feb 2026 | 25 | 1,856,647 | 0.13 |
| Mar 2026 | 7 | 1,850,711 | 0.04 |
| Apr 2026 | 17 | 1,728,886 | 0.10 |
| May 2026 | 26 | 1,821,509 | 0.14 |
| Jun 2026 | 20 | 1,909,496 | 0.10 |
| Jul 2026 | 20 | 1,815,180 | 0.11 |
| Aug 2026 | 19 | 1,835,698 | 0.10 |

## How many companies named Parse.ly in a job post for the first time in recent months?

In the three months to August 2026, 10 companies posted about Parse.ly for the first time. From March to May, 10 did. From October 2025 to August 2026, 28 companies named it in a job post for the first time.

| Period | Companies naming it in a job post for the first time |
|---|---:|
| March to May 2026 | 10 |
| June to August 2026 | 10 |
| October 2025 to August 2026 | 28 |

Companies whose first job post naming it appeared in that period. Recruiters, staffing firms and job boards are left out.

## How do we know which companies use Parse.ly?

Employees' profiles add 230 companies to the 235 that name Parse.ly in job posts. 39 show up in both job posts and employees' profiles.

| How we know | Companies | Share |
|---|---:|---:|
| Job posts name Parse.ly | 235 | 51% |
| Employees' profiles list Parse.ly | 230 | 49% |

## What size are the companies that use Parse.ly?

Companies with 50 to 999 employees stand out among Parse.ly users: 48%, against 38% on the typical tech page. 106 of its companies have fewer than 50 employees.

| Size | Share | Typical tech page |
|---|---:|---:|
| Under 50 employees | 23% | 22% |
| 50 to 999 | 48% | 38% |
| 1,000 to 5,000 | 15% | 17% |
| Over 5,000 | 14% | 23% |

## Where are Parse.ly companies based?

More than half of Parse.ly companies are in the United States (78%). Canada is less common than usual, at 1.6% against 3.6% on the typical tech page.

| Country | Companies | Share | Typical tech page |
|---|---:|---:|---:|
| United States | 344 | 78% | 43% |
| United Kingdom | 32 | 7.3% | 6.4% |
| Australia | 7 | 1.6% | 2.2% |
| Canada | 7 | 1.6% | 3.6% |
| United Arab Emirates | 6 | 1.4% | 1% |
| Brazil | 6 | 1.4% | 2.8% |

## Which teams work with Parse.ly?

The teams named most often in Parse.ly job posts are audience, audience development and editorial. Digital teams come fourth, at 8 companies.

| Team | Companies |
|---|---:|
| Audience | 16 |
| Audience development | 12 |
| Editorial | 12 |
| Digital | 8 |
| Commerce | 6 |
| Audience engagement | 5 |

## Which roles mention Parse.ly most?

Editor is the most common role, in 15% of job posts naming Parse.ly. Producer is second, at 9.2%.

| Role | Share | Oct 2025 to Aug 2026 | Mar to May 2026 | Jun to Aug 2026 |
|---|---:|---:|---:|---:|
| Editor | 15% | 29 | 6 | 8 |
| Producer | 9.2% | 18 | 4 | 3 |
| Social Media Manager | 7.1% | 14 | 5 | 0 |
| Engagement Manager | 5.6% | 11 | 2 | 4 |
| Reporter | 4.1% | 8 | 1 | 7 |
| Analyst | 3.6% | 7 | 2 | 5 |

## Which companies started naming Parse.ly in job posts recently?

Between April and August 2026, 15 companies with 50 or more employees first named Parse.ly in a job post, 4 of them with more than 5,000 employees. Penske Media Corporation leads the new mid-market companies, with 6 job posts from April to August.

| Group | Company | Job posts, April to August 2026 |
|---|---|---:|
| Commercial | [Boston Globe Media](https://sumble.com/orgs/boston-globe-media-partners) | 1 |
| Commercial | [Stuff](https://sumble.com/orgs/stuff-nz) | 1 |
| Commercial | [The First Church of Christ, Scientist](https://sumble.com/orgs/first-church-of-christ-scientist) | 1 |
| Commercial | [Morning Brew](https://sumble.com/orgs/morning-brew) | 1 |
| Commercial | [Observer Media](https://sumble.com/orgs/observer-media) | 1 |
| Mid-market | [Penske Media Corporation](https://sumble.com/orgs/penske-media) | 6 |
| Mid-market | [Versant Media](https://sumble.com/orgs/versant-media) | 3 |
| Mid-market | [NASA Jet Propulsion Laboratory](https://sumble.com/orgs/jet-propulsion-laboratory) | 1 |
| Mid-market | [A+E Networks](https://sumble.com/orgs/a+e-networks) | 1 |
| Enterprise | [LexisNexis](https://sumble.com/orgs/lexisnexis) | 4 |
| Enterprise | [Firstsource](https://sumble.com/orgs/firstsource-solutions) | 1 |
| Enterprise | [Yahoo](https://sumble.com/orgs/yahoo!) | 1 |
| Enterprise | [LexisNexis Legal & Professional](https://sumble.com/orgs/lexisnexis-legal-&-professional) | 1 |

Companies that named Parse.ly in a job post for the first time between April and August 2026, ranked by their job posts in those months. AI-native companies get a group of their own, whatever their size. Recruiters and job boards are left out.

## What else do Parse.ly companies use?

Parse.ly companies are 332 times as likely as similar companies to use Chartbeat: 38% of them, against 0.11%. Next is Datawrapper: 17% of these companies use it, against 0.13% of similar ones.

| Tool | Companies | Also name it | Typical | Times as common |
|---|---:|---:|---:|---:|
| Chartbeat | 75 | 38% | 0.11% | 332 times |
| Datawrapper | 33 | 17% | 0.13% | 130 times |
| Google News | 10 | 5.1% | 0.04% | 121 times |
| Magnite | 20 | 10% | 0.1% | 101 times |
| Flourish | 25 | 13% | 0.15% | 85 times |
| Pubmatic | 10 | 5.1% | 0.06% | 80 times |
| Freewheel | 17 | 8.6% | 0.11% | 79 times |
| Scarborough | 11 | 5.6% | 0.08% | 74 times |

Shares are out of the 198 companies whose job posts name Parse.ly, not counting firms whose job posts name almost every technology.

## About this data

Sumble built this page. Sumble gives sales, marketing and other GTM teams technographics and hiring signals for the companies they sell to: the technologies each company uses, which teams are hiring and for what, and who reports to whom. That helps a team know who to contact, why now, and what to say.

Sumble covers more than 3.6 million companies, 93 million job posts collected since 2022 and 194 million employee profiles, and tracks more than 37,000 technologies. It finds which technologies a company uses by reading its job posts and its employees' public profiles.

Sumble has a free plan, and the same data is available through its API and MCP server.

A company counts when its own job posts or its employees' public profiles name the technology. Hiring is that technology's share of all job posts collected each month. Quotes are copied word for word from the companies' job posts.

Every figure on this page comes from Sumble's own analysis, and you won't find it outside Sumble.