Paid Media Insights

What is Paid Media?

Paid media refers to any form of advertising that a business pays for. Common examples include pay-per-click (PPC) advertising (like Google Ads), social media advertising (like Facebook Ads), display advertising (banner ads), influencer marketing, and sponsored content. It is used to increase brand awareness, drive traffic to a website, generate leads, and ultimately, increase sales.

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What other technologies are related to Paid Media?

Paid Media Complementary Technologies

Programmatic + CTV

Programmatic and CTV are channels within paid media that often work together. They enhance paid media strategies by automating ad buying and reaching audiences on connected TVs.

mentioned alongside Paid Media in 100% (229) of relevant job posts

Email + SMS

Email and SMS are channels often used alongside paid media to nurture leads and re-engage customers acquired through paid channels.

mentioned alongside Paid Media in 99% (229) of relevant job posts

Retail Marketing

Retail Marketing complements Paid Media as they both aim to promote products/services. Paid media can drive traffic to retail channels and vice versa.

mentioned alongside Paid Media in 94% (228) of relevant job posts