Paid media refers to any form of advertising that a business pays for. Common examples include pay-per-click (PPC) advertising (like Google Ads), social media advertising (like Facebook Ads), display advertising (banner ads), influencer marketing, and sponsored content. It is used to increase brand awareness, drive traffic to a website, generate leads, and ultimately, increase sales.
Whether you're looking to get your foot in the door, find the right person to talk to, or close the deal — accurate, detailed, trustworthy, and timely information about the organization you're selling to is invaluable.
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