What is outbound messaging?

Outbound messaging refers to the practice of sending messages from a business or organization to external recipients, typically customers or prospects. Common use cases include marketing campaigns, transactional notifications (e.g., order confirmations, shipping updates), customer service communications, and alerts or reminders. These messages can be delivered through various channels such as SMS, email, push notifications, or social media platforms. The goal is to proactively engage with the audience, provide relevant information, and drive desired actions.