Order to Cash (OTC) is the process a company uses to receive and fulfill customer requests for goods and services. It encompasses all steps from order placement to cash collection, including order management, credit checks, fulfillment, shipping, invoicing, and payment processing. A streamlined OTC process improves efficiency, reduces costs, and enhances customer satisfaction.
Whether you're looking to get your foot in the door, find the right person to talk to, or close the deal — accurate, detailed, trustworthy, and timely information about the organization you're selling to is invaluable.
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