Order to Cash (O2C) is the process a company uses to receive and fulfill customer requests for goods or services. It encompasses all steps from when a customer places an order to when the company receives payment. Key steps often include order management, credit management, fulfillment (shipping), invoicing, and payment collection. Effective O2C processes are critical for revenue generation, customer satisfaction, and efficient working capital management.
Whether you're looking to get your foot in the door, find the right person to talk to, or close the deal — accurate, detailed, trustworthy, and timely information about the organization you're selling to is invaluable.
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