OOH
What is OOH?
OOH stands for Out-of-Home advertising. It encompasses any advertising that reaches consumers while they are outside their homes. This includes billboards, posters, transit advertising (buses, trains, taxis), street furniture (bus shelters, benches, kiosks), digital signage, and place-based advertising (in malls, gyms, bars, etc.). It is used to build brand awareness, reach a broad audience, and influence purchase decisions close to the point of sale.
Which job functions mention OOH?
Which organizations are mentioning OOH?
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