Online analytics involves the collection, measurement, analysis, and reporting of web data for purposes of understanding and optimizing web usage. It is commonly used to track website traffic, user behavior, marketing campaign performance, and to identify areas for improvement in website design and content.
Whether you're looking to get your foot in the door, find the right person to talk to, or close the deal — accurate, detailed, trustworthy, and timely information about the organization you're selling to is invaluable.
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