What is OmniStudio?

Salesforce OmniStudio (now part of Salesforce Industries) is a suite of tools and pre-built components designed to create digital-first, personalized experiences across channels and devices. It enables businesses to rapidly develop and deploy guided interactions, data transformations, and industry-specific processes without extensive coding. It's commonly used to streamline complex customer journeys, automate tasks, and improve overall efficiency, particularly in industries like communications, media, energy, utilities, financial services, insurance, healthcare, and the public sector.