The Open Graph Protocol (OGP) is a set of metadata tags that website developers can add to their HTML to control how information about their pages is displayed when shared on social media platforms like Facebook, Twitter, and LinkedIn. It allows websites to specify the title, description, image, and other key details that social media sites use to create rich snippets and previews. This ensures a more visually appealing and informative representation of the shared link, improving engagement and click-through rates.
Whether you're looking to get your foot in the door, find the right person to talk to, or close the deal — accurate, detailed, trustworthy, and timely information about the organization you're selling to is invaluable.
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