NPS, or Net Promoter Score, is a widely used customer satisfaction metric that measures customer loyalty. It asks customers a single question: "How likely are you to recommend [company/product/service] to a friend or colleague?" Customers respond on a 0-10 scale and are then categorized into Promoters (9-10), Passives (7-8), and Detractors (0-6). The NPS is calculated by subtracting the percentage of Detractors from the percentage of Promoters. It's commonly used to track customer sentiment, identify areas for improvement, and benchmark against competitors.
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