Nielson Insights

What is Nielson?

Nielsen is a global measurement and data analytics company that provides insights into what people watch, listen to, and buy. They are best known for their audience measurement systems, such as TV ratings, which track viewership and inform advertising decisions. They also offer retail measurement, consumer behavior analysis, and other data-driven services for businesses.

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What other technologies are related to Nielson?

Nielson Competitor Technologies

Polk

Polk provides automotive market intelligence and analytics, directly competing with Nielsen's audience measurement in the automotive sector.

mentioned alongside Nielson in 25% (122) of relevant job posts

Scarborough

Scarborough provides local market consumer insights, competing with Nielsen's local market research capabilities.

mentioned alongside Nielson in 11% (122) of relevant job posts

Strata

Strata offers media buying and management software, competing with Nielsen's services for media planning and optimization.

mentioned alongside Nielson in 4% (122) of relevant job posts

IRI

IRI provides market research and consumer packaged goods data, directly competing with Nielsen's market measurement services.

mentioned alongside Nielson in 1% (81) of relevant job posts

Nielson Complementary Technologies

Salesforce

Salesforce is a CRM platform that can be used to manage customer relationships and sales data, complementing Nielsen's market research data by providing a platform for sales and marketing execution.

mentioned alongside Nielson in 0% (127) of relevant job posts