Nielsen data
**Nielsen data**
What is Nielsen data?
Nielsen data refers to the information collected and analyzed by Nielsen, a global measurement and data analytics company. It primarily focuses on understanding consumers and their behavior across various channels and platforms. Common uses include measuring TV viewership (Nielsen ratings), consumer purchasing habits (market share, sales trends), and digital audience engagement. This data helps businesses make informed decisions about advertising, product development, and marketing strategies.
What other technologies are related to Nielsen data?
Nielsen data Complementary Technologies
Which job functions commonly mention Nielsen data?
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